BECOME PHENOMENOTTER
In year two of the partnership between Baylor Scott & White Health and the Dallas Stars, we deepened our existing relationship with fans by introducing a new character named Phenomenotter: the rockin’ cartoon superhero that Stars goalie, Jake Oettinger becomes when he unleashes his power. Then we gave fans the chance to join the fun with an AR filter that turned them into Phenomenotter as well.
Broadcast | Augmented Reality | Animation | Social | Digital | OOH
2025 Clio Music Awards
CLIO MUSIC SHORTLIST
Music in Video Advertising
CASE STUDY
BROADCAST
FULL SONG
In addition to broadcast and OOH, we promoted the filter on social by using famous Dallas sports personalities.
SOCIAL
It didn’t take long for fans to fall in love with Phenomenotter and make him their own.
