MEET YOUR MOTIVOTTER

Baylor Scott & White Health teamed up with the Dallas Stars to leverage one of their biggest stars, Jake “Otter” Oettinger. As the team’s goalie, he always stayed focused and motivated which made him the perfect voice to inspire fans along their health journey. So we developed an AR activation featuring a miniature Jake who celebrates all your little victories. Only it wasn’t actually Jake: it was his inner voice, which we named Motivotter.

Broadcast | Augmented Reality | Social | Digital | OOH